Franchise owner spotlight.

David & Cathy Jennings
DirectBuy
Delaware Valley, PA

The Jennings have enjoyed the benefits of DirectBuy, both financially and spiritually. "It is a strong ethical business. DirectBuy grows and gets stronger everyday."  

For David and Cathy Jennings, the reasoning behind owning a DirectBuy franchise is simple. "We bought a franchise because of the concept," says David. Previously, David had been a corporate executive and Cathy was a loss prevention representative for an insurance company. The Jennings left those positions and opened up a DirectBuy showroom in Philadelphia, Pennsylvania.

Oddly enough, the largest factor that pushed the Jennings to buy a franchise has become their toughest adversary. "The big challenge is helping people understand the concept, letting people know what retail does to them." However, the Jennings are learning how to overcome that challenge, and enjoy the rewards of being DirectBuy franchisees.

"We help manufacturers sell more product, we help families to buy better quality merchandise for less money, and in a small way, I think that we are making a difference," says David.

Another major reward has been the Jennings' opportunity to get their family involved in DirectBuy. "We've been able to get the family into the business," says David. "It has helped the children mature, and now they take a personal interest in what we do."

Success is important to the Jennings, and the training received from the Corporate Support Center is vital to obtaining that success. Franchisees go through comprehensive training and work in other DirectBuy showrooms before opening up their own franchise. The Jennings add that to succeed, "you must have an unselfishness to help others, and also be a good teacher."